Fandango at Eduardo's

Eduardo García, Building Community Through Son Jarocho

Professor Eduardo García, a member of the San Diego-based son jarocho group Son de San Diego, teaches in the School of Arts at California State University San Marcos. He is also, we are proud to say, a teaching artist for the Center for World Music’s World Music in the Schools program. He has delved deeply into the study of son jarocho, the traditional music, dance, and songs of Veracruz, Mexico. His focus includes the instruments, the style of music, and above all creating a safe place for learning music and building community.

cynthia-_-eduardo-garciaEduardo’s interest in son jarocho regional folk music was sparked by an immersive study trip to San Andrés Tuxtla, Veracruz, Mexico in 2002. His journey to the home of son jarocho inspired his study of the tradition, taking him through many varied experiences in community-based music.

He believes it is important for young people to have access to as many musical cultures as possible. This global arts-based approach to learning brings the world to his students, and broadens their perspectives and sensibilities.

This particular music of Veracruz—son jarocho, son abajeño, or música de cuerdas, as it is known in different areas of the Sotavento region—is important because at its core lies the central component of cultivating community. Whether playing, singing, or dancing, this music is not created as a solo venture: it is a shared social activity. The instruments, the call and response nature of the singing, and the communicative percussion of the dancing between singers and musicians, creates myriad social and musical interactions. It is a social music, and Eduardo has tried to remain true to this central aspect of son jarocho music as he continues his efforts to cultivate a similar musical community in the San Diego region.cwm-festival-5-13-son-jarocho

— Cynthia Carbajal, Teacher at Lexington Elementary School in El Cajon, CA and Teaching Artist for the CWM’s World Music in the Schools

Read more about Eduardo García’s contributions to San Diego and his bridge-building efforts through the musical tradition of son jarocho:  

Sharing Music Across the U.S.-Mexico Border’s Metal Fence, New York Times — May 29, 2016

Son Jarocho Creates Community on Both Sides of the Border, KPBS — May 30, 2012

 Wu Man Makes Pipa an Instrument of Change, San Diego Union Tribune — May 8, 2014.

Watch a video:

Wu Man and Son de San Diego collaboration at the Carlsbad Music Festival.


Hermanos Herrera: Celebrating Mexican Musical Heritage

Hermanos Herrera: Celebrating Mexican Musical Heritage

Mingei International Museum

Friday, March 8, 2024  |  7:30 PM – Doors open 7:15 PM

Join us on a journey through the heart and soul of Mexico as we present an enchanting concert spotlighting the rich tapestry of its traditional music. Let the evocative sounds of these time-honored genres transport you to the cultural landscapes and lively celebrations that have defined Mexican musical heritage for generations.


General Seating: $35
VIP Seating: $50
General Admission Series Pass: $100
VIP Series Pass: $145

The ticket price includes admission to the performance and access to Mingei International Museum’s Gallery Level ($14 value) after 4 PM on the day of the performance. The Commons Level is free for all.

Please purchase your tickets online. These performances sell out well in advance. Tickets are transferrable but non-refundable.

Hermanos Herrera
Hermanos Herrera is a family group consisting of five brothers and their younger sister. They play various styles of traditional Mexican music including Son Huasteco, Son Jarocho, and Música norteña. The group performs with an energetic style that is both passionate and exhilarating.

United by blood and love of their art, Hermanos Herrera see themselves as creating the future of regional Mexican music. Third-generation Mexican-Americans, they grew up in a family of musicians in Fillmore, California. Motivated by their family’s devotion to traditional music, the siblings made frequent trips to Mexico, immersing themselves in a quarter century of mentorship with preeminent performers of Son Huasteco and Son Jarocho, two favorite forms of Mexico’s rich musical heritage. They bring youthful exuberance, authenticity, and a contemporary twist to their presentation of traditional musical styles, while striving at the same time to be true representatives of Mexico’s rich musical landscape. For being ambassadors of Son Huasteco, the group was awarded the “Sol Poniente” Lifetime Achievement Award in Veracruz, Mexico.

Hermanos Herrera have shared their music with a wide audience, performing throughout the U.S. and Mexico. They have performed at world-renowned venues, alongside the biggest names in the music industry, and on numerous national and international television programs. Artists with whom have shared the stage include Los Tigres del Norte, Mariachi Los Camperos de Nati Cano, Linda Ronstadt, Conjunto Primavera, Los Lobos, Intocable, Julieta Venegas, Ozomatli, Jose Feliciano, Montez de Durango, and Banda el Recodo.

In addition to their musical accomplishments, Hermanos Herrera have maintained an active presence in their home community of Fillmore, CA. Through their music, they have raised over $120,000 for local charities and have assisted in numerous fundraising and community service events, educating children and assisting those in need. 

For more info visit

This is the third and final concert of the series Sound of the Border | Sonido de la Frontera. Click here to subscribe to our newsletter for more information about upcoming concerts.

Upcoming series:
Mesmerizing Melodies from Three Ancient Lands
April 12th: The Muralikrishnan Carnatic Quartet: The Timeless Heritage of Carnatic Music
May 10th: Namad Ensemble: Dastgah Segah and Dastgah Nava
June 14th: Münir Beken: Discovering the Soul of Turkish Music


Logo of Revitalized Affordable Housing Development

Revitalized Affordable Housing Development


City of San Diego Commission for Arts and Culture

Financial support was provided by the City of San Diego Commission for Arts and Culture.