Fandango at Eduardo's

Eduardo García, Building Community Through Son Jarocho

Professor Eduardo García, a member of the San Diego-based son jarocho group Son de San Diego, teaches in the School of Arts at California State University San Marcos. He is also, we are proud to say, a teaching artist for the Center for World Music’s World Music in the Schools program. He has delved deeply into the study of son jarocho, the traditional music, dance, and songs of Veracruz, Mexico. His focus includes the instruments, the style of music, and above all creating a safe place for learning music and building community.

cynthia-_-eduardo-garciaEduardo’s interest in son jarocho regional folk music was sparked by an immersive study trip to San Andrés Tuxtla, Veracruz, Mexico in 2002. His journey to the home of son jarocho inspired his study of the tradition, taking him through many varied experiences in community-based music.

He believes it is important for young people to have access to as many musical cultures as possible. This global arts-based approach to learning brings the world to his students, and broadens their perspectives and sensibilities.

This particular music of Veracruz—son jarocho, son abajeño, or música de cuerdas, as it is known in different areas of the Sotavento region—is important because at its core lies the central component of cultivating community. Whether playing, singing, or dancing, this music is not created as a solo venture: it is a shared social activity. The instruments, the call and response nature of the singing, and the communicative percussion of the dancing between singers and musicians, creates myriad social and musical interactions. It is a social music, and Eduardo has tried to remain true to this central aspect of son jarocho music as he continues his efforts to cultivate a similar musical community in the San Diego region.cwm-festival-5-13-son-jarocho

— Cynthia Carbajal, Teacher at Lexington Elementary School in El Cajon, CA and Teaching Artist for the CWM’s World Music in the Schools

Read more about Eduardo García’s contributions to San Diego and his bridge-building efforts through the musical tradition of son jarocho:  

Sharing Music Across the U.S.-Mexico Border’s Metal Fence, New York Times — May 29, 2016

Son Jarocho Creates Community on Both Sides of the Border, KPBS — May 30, 2012

 Wu Man Makes Pipa an Instrument of Change, San Diego Union Tribune — May 8, 2014.

Watch a video:

Wu Man and Son de San Diego collaboration at the Carlsbad Music Festival.


Fandango! Traditional Mexican Son Jarocho, June 14, 2014

Music & Dance Get Together

Saturday, June 14, 2014 • 6:00 P.M.

Balboa Park Fountain near Park Blvd.

Free Admission

Bring your instruments and food to share! Financial support provided by the City of San Diego Commission for Arts and Culture.

Fandango Flyer


Virtual Encounters: The Regional Music of Mexico Featuring Hermanos Herrera

This presentation is the second of six programs in the Center for World Music’s Spring 2021 Virtual Encounters with World Music and Dance series.

The Regional Music of Mexico

Featuring Hermanos Herrera with Ethnomusicologist Tim Rice
January 31, 2:00 pm
Free Live Stream – View the Recorded Stream

This 50-minute live-hosted music and discussion event will explore the human experience as expressed through three styles of Mexican regional music. Hermanos Herrera, along with Dr. Rice, will explore the lived meanings of son jarochoson huasteco, and accordion-based norteño music, from northern Mexico. They will discuss each genre’s history as well as the stylistic differences among them. They will also tell the story of how they came to dedicate themselves to performing these particular styles. After each prerecorded performance segment, the group, with instruments in hand, will answer any questions you may have about a particular instrument, music style, and the personal and social significance of their music. Bring your dancing shoes and your questions for what promises to be a fun-filled and music-filled presentation!

Registration is free. A link to the live stream will be provided in your confirmation email. If you’d like to support the artists and the program, donations will be welcomed.

Hermanos Herrera will be addressing questions from the audience. Guests are invited to log into YouTube to comment and ask questions of the artist.

About Hermanos Herrera

Hermanos Herrera consists of five brothers and their younger sister. They play various styles of traditional Mexican music, including son huasteco, son jarocho, and musica norteña. The group performs with an aggressive and energetic style that is both passionate and exhilarating.

United by blood and love of their art, Hermanos Herrera see themselves as creating the future of regional Mexican music. Third-generation Mexican-Americans, they grew up in a family of musicians in Filmore, California. Motivated by their family’s devotion to traditional music, the siblings made frequent trips to Mexico, immersing themselves in a quarter-century of mentorship with preeminent performers of son huasteco and son jarocho, two favorite forms of Mexico’s rich musical heritage. They bring youthful energy, authenticity, and a contemporary twist to their presentation of traditional musical styles while striving to be dedicated representatives of Mexico’s rich musical landscape.

Hermanos Herrera has six recordings under the Sonbros Records label and one album released by Smithsonian Folkways. They launched their latest releases in the Spring and Fall of 2020. Their most recent musica norteña and son huasteco recordings received substantial radio play in both the U.S. and Mexico, with one of the singles reaching number one in various markets. For being ambassadors of son huateco, the group was awarded the “Sol Poniente” Lifetime Achievement Award in Veracruz, Mexico.

Hermanos Herrera has shared their music with a broad audience, performing throughout the U.S. and Mexico. Under the Smithsonian Folkways Record label, they performed at National Folk Festivals in North Carolina and Butte Montana. Recently, two consecutive performances by the group at the J. Paul Getty Museum in Los Angeles were sold out.

In addition to their musical accomplishments, Hermanos Herrera has maintained an active presence in their home community of Filmore. Their music has raised over $120,000 for local charities and has assisted in numerous fundraising and community service events, educating children and helping those in need. 

For more info, visit:

Watch Smithsonian videos: Hermanos Herrera on Family and Music | “Anoche Estuve Ilorando” by Hermanos Herrera

Download the Music and Discussion Flyer and Program.

Concert Series Sponsor

Rice and Haeling Development Group Logo

Concert SponsorKat Heldman Logo

Grant Support

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